Bay of Plenty

Situated around a marine bight named by James Cook for its abundant food supplies, the Bay of Plenty is New Zealand's fifth-most populous region and home to the second-largest Māori population in the country. This rapidly growing area, centered on Tauranga, Rotorua, and Whakatāne, serves as a major hub for horticulture, forestry, and tourism while hosting the largest number of iwi in New Zealand.